Heritage Fellowship Church Concept Paper

Heritage Fellowship Church

Heritage Fellowship Church (HFC) is a non-denominational Christian Church who is Standing on the Word of God, Seeking the Will of God, Sure in the Worship of God and Steadfast in the Work of God. Their mission includes evangelism, stewardship, education, outreach & mission, and fellowship & community.

Focus

The focus is to have a branding video series that showcases the church as more than a house of worship. This is the first video in the series and it will be built around community and helping others during their time of unemployment through services that the HIRE Career Ministry of HFC provides. The video could be placed on YouTube and promoted through the church website and Facebook page.

Issues

HFC provides many programs that focus on helping others and building relationships. The issue is that other than members, the surrounding community has no clue about the career services offered through the HIRE Career Ministry. The church wants to help the community and provide services for more than just it’s members, but does not know how to get past people’s view that it’s a church, that they may try to push their religion.

Audience

The target audience is non-members who live in the community who are unemployed or looking for a career change. This includes all demographics (race, sex, age etc.) HFC wants to welcome everyone who lives within 30 miles of the church who have an unmet need. The audience is unaware that HFC can help with their needs and that it’s more than just a church.

Content Points

  • The HIRE Career Ministry is open to the community, but most of the community is not aware of it.
  • The HIRE Career Ministry supports job seekers by connecting them with empowering job search resources.
  • Losing a job can be an emotional, stressful, and humbling time for most people. The HIRE Career Ministry is there to help you navigate through it.

    Brand

    The Heritage Fellowship Church brand should be seen as more than just another church. It should been seen as a safe haven, resource and place of fellowship for the community. Not only as a place of worship, but also to care for anyone in need. The doors of HFC are always open. The kind and generous acts of the church should speak to the type of religion they have and believe in, way more than pushing their beliefs. Songbird: Worship in Works

Creative Approach

Video

Audio

1.

MS of office building focused on large office doors

Background Music (slow and sad like)

2.

MS of Vinnie walking out of the building with one box in his arms.

VINNIE:
I just got laid off after 14 years of service.

3.

WS of doors closing as Vinnie sadly looks back.

Sound of doors closing

4.

CU of Vinnie sitting at his kitchen table speaking into the camera.

VINNIE:
Well at first I couldn’t understand what was going on after being laid off due to the fact that “Not Me”! You know.

I’ve always worked all my life.

5.

CU shot of Vinnie with his head down in his hands sitting at the kitchen table. The laptop is closed. Bills are scattered all over the table. Dirty shot of wife in background.

VINNIE:
It put me in a depressive state. I was stressed out. I stressed my wife out. And you know, to have the impact that it did on me was very emotional.

6.

MS of Vinnie lifting is head then gathering the scattered bills into one pile and opening his laptop. Dirty shot of wife in background.

VINNIE:
But now it has hit me and life must go on and I gotta do what I gotta do to find a job.

7.

MS of Heritage Fellowship Church focused on the doors to enter the church. Dirty shot of the back of Vinnie’s head looking toward the doors. The doors of the church open and Vinnie walks in.

VINNIE:
After telling one of my friends about my situation, she told me about an upcoming career workshop at Heritage Fellowship Church. I was surprised the event was at a church. I’m not picky about where I receive help, you know, so I went.

8.

MS of Dayna sitting on a bench in the breezeway area outside the church. Dirty shot of church in background.

DAYNA:

The HIRE Career Ministry was founded more than ten years ago. The ministry supports job seekers by connecting them with empowering job search resources. These resources include workshops, weekly job announcement emails, one-to- one job search advice, and referrals to outside resources.

9.

WS of networking workshop.

VINNIE:
The first session I went to was on networking and your resume. I learned a lot. There’s a lot more to it then one can even imagine to get a job.

DAYNA:

People mistakenly believe they can find work online. In fact 60+% of jobs are found through networking and other proactive methods.

10

. MS of Dayna sitting on a bench in the breezeway area outside the church. Dirty shot of church in background.

DAYNA:

HIRE has helped people realize that they must outshine and outlast the competition. HIRE gives them access to the tools and knowledge with which they can empower themselves.

HIRE helps the community in the same way it helps members—by connecting them with resources.

11

. MS of Vinnie talking with another man outside the gym. They then smile and shake hands. Dirty shot of gym in the background

VINNIE:
Not only have they help me, I’ve passed on their knowledge to someone else that needs help also.

DAYNA:

Thanks to word-of-mouth and the Church bulletin & announcements, a larger, unknown number of people have been directed to HIRE.

12

. Dirty shot of the back of Vinnie’s head with large doors closed in front of him. The doors then begin to open wide with the sun shinning in. Vinnie proceeds to walk out he doors into the world.

VINNIE:
I don’t have a job. I don’t know what’s going to happen tomorrow or the next day. But I’m happy, ya know. I know I’m gonna get a job. I’m just positive. I’m happy and I’m ready to take on the world.

Background music (upbeat & happy)

13

. WS of Heritage Fellowship Church

VINNIE:
I never thought that a church could be a place to go to help you look for a job. The church is there for you for more reasons than you think. They are very helpful in alot of different ways. Ya know, it’s more than just God there.

14

. Heritage Fellowship Church Logo

2501 Fox Mill Road, Reston, VA 20191 (703) 620-9515 info@heritagefellowshipchurch.org

heritagefellowshipchurch.org

VO:
Heritage Fellowship Church. Our doors are always open.

Background music (upbeat & happy)

HFC HIRE Career Ministry Video Script

Video

Audio

1.

MS of office building focused on large office doors

Background Music (slow and sad like)

2.

MS of Vinnie walking out of the building with one box in his arms.

VINNIE:
I just got laid off after 14 years of service.

3.

WS of doors closing as Vinnie sadly looks back.

Sound of doors closing

4.

CU of Vinnie sitting at his kitchen table speaking into the camera.

VINNIE:
Well at first I couldn’t understand what was going on after being laid off due to the fact that “Not Me”! You know.

I’ve always worked all my life.

Not having a job has impacted to me to a point of being shocked. My livelihood has changed. Not being able to do the things I used to do.

5.

CU shot of Vinnie with his head down in his hands sitting at the kitchen table. The laptop is closed. Bills are scattered all over the table. Dirty shot of wife in background.

VINNIE:
It put me in a depressive state. I was stressed out. I stressed my wife out. And you know, to have the impact that it did on me was very emotional.

You lose faith, you get tired, you be stressed, you just don’t wanna do this. You don’t wanna do that. It comes to a point of ya just, you wanna give up but you can’t give up.

6.

MS of Vinnie lifting is head then gathering the scattered bills into one pile and opening his laptop. Dirty shot of wife in background.

VINNIE:
But now it has hit me and life must go on and I gotta do what I gotta do to find a job.

7.

MS of Heritage Fellowship Church focused on the doors to enter the church. Dirty shot of the back of Vinnie’s head looking toward the doors. The doors of the church open and Vinnie walks in.

VINNIE:
After telling one of my friends about my situation, she told me about an upcoming career workshop at Heritage Fellowship Church. I was surprised the event was at a church. I’m not picky about where I receive help, you know, so I went.

8.

MS of Dayna sitting on a bench in the breezeway area outside the church. Dirty shot of church in background.

DAYNA:

The HIRE Career Ministry was founded more than ten years ago. The ministry supports job seekers by connecting them with empowering job search resources. These resources include workshops, weekly job announcement emails, one-to-one job search advice, and referrals to outside resources.

 

9.

WS of networking workshop.

VINNIE:
The first session I went to was on networking and your resume. I learned a lot. It was something that I wasn’t familiar with and something that I had to do. And there’s a lot more to it then one can even imagine to get a job.

DAYNA:

People mistakenly believe they can find work online. In fact 60+% of jobs are found through networking and other proactive methods.

VINNIE:
It’s not like it used to be. So in saying that… I’ve been networking. I’ve been going to different sessions and workshops.

10

. MS of Dayna sitting on a bench in the breezeway area outside the church. Dirty shot of church in background.

DAYNA:

HIRE has helped people realize that they must outshine and outlast the competition. HIRE gives them access to the tools and knowledge with which they can empower themselves.

HIRE helps the community in the same way it helps members—by connecting them with resources.

11

. MS of Vinnie talking with another man outside the gym. They then smile and shake hands. Dirty shot of gym in the background

VINNIE:
Not only have they help me, I’ve passed on their knowledge to someone else that needs help also.

DAYNA:

Thanks to word-of-mouth and the Church bulletin & announcements, a larger, unknown number of people have been directed to HIRE.

12

. CU of Vinnie sitting at his kitchen table speaking into the camera.

VINNIE:
I’m still in the process of looking for a job. I want to find a better job than I had before so I can even do better than I was doing. And right now I’m still networking. Uh I’m still going to workshops.

You have to stay positive. You have to continue on. You have to strive. You have to just do what you have to do.

13

. WS of Heritage Fellowship Church

VINNIE:
I never thought that a church could be a place to go to help you look for a job. The church is there for you for more reasons than you think. They are very helpful in a lot of different ways. Ya know, it’s more than just God there.

14

. Dirty shot of the back of Vinnie’s head with large doors closed in front of him. The doors then begin to open wide with the sun shinning in. Vinnie proceeds to walk out he doors into the world.

VINNIE:
I don’t have a job. I don’t know what’s going to happen tomorrow or the next day. But I’m happy, ya know. I know I’m gonna get a job. I’m just positive. I’m happy and I’m ready to take on the world.

Background music (upbeat & happy)

15

. Heritage Fellowship Church Logo

2501 Fox Mill Road, Reston, VA 20191 (703) 620-9515 info@heritagefellowshipchurch.org

heritagefellowshipchurch.org

VO:

The doors of Heritage Fellowship Church are always open. Feel free to contact us in your time of need.

Background music (upbeat & happy)

Paper Edit: A Soldier’s Battle Off the Battlefield

  Video Audio
White font on black background:

A Soldier’s Battle Off the Battlefield: Leadership During Difficult Times

 

Army Logo

Background music
Image of solider and family VO:

Families are a soldier’s best support.

WS of Capt Y and Capt Z (in uniform) sitting side by side in formal chairs with patriotic backdrop including U.S. flag and Army Seal.

 

Their name and ranks listed on the screen.

 
CU of Capt Y speaking into the camera CPT Y:

A soldier is no good without his family.

 

 

CU of Capt Z speaking into the camera CPT Z:

It’s a combat multiplier, and when you have a family that has — or any other soldier that has a strong family, he’s going to come to work and he’s going to be willing to put in those extra hours because he knows his family is taken care of. And he — he’s going to be motivated to do — to do what he’s supposed to do.

 

WS of Capt Y and his wife outside playing with their kids. CPT Y:

I — I wouldn’t know what I’d be able to do without the love and support of — of my family, especially my kids.

 

White font on black background: Crisis Strikes

 

VO:

Crisis does not always come on the battlefield for soldiers.  What happens when the crisis come’s in a soldier’s personal life? His family?

 

CU of Capt Y speaking in the camera CPT Y:

If one soldier is hurting, his friends are going to know about it. His friends are going to suffer from it. It’s going to bring down morale.

 

MS of both Captains CPT Y: You’ve got to be willing to know that you want to help the family, and most soldiers want to have their family at their, you know, their immediate need.
WS of soldier contemplating going into the Captain’s office. VO:

But soldier’s often let pride get in the way of getting help.

CU of Capt Z speaking into the camera CPT Z:

Well, there’s a stereotype that if you’re in the Army, that you’ve got to be a man, you’ve got to take care of your family. And you — you don’t — you don’t ask for help. You — you just drive through that wall and — and crush it.

MS of both Captains as Capt Y begins to speak. Fades to image of soldiers training together. CPT Y:

The competitive nature of just the Army in general, every soldier wants to make his mark to either lead the team, be a part of the team.

 

CU of Captain Y speaking into the camera CPT Y:

Soldiers aren’t looking for a handout. They’re looking for, you know, ways that they can help themselves to be self-sufficient.

 

WS of Capt Z sitting with a soldier having a personal conversation in his office. VO: That’s when the leader needs to step in.
MS of both Captains CPT Y:

As far as soldiers being able to come to the Command, you have to really have an honest ear and an open heart to accept whatever they come with.

MS of both Captains CPT Z:

And I think, as Commanders, I think it’s important that we recognize those soldiers that need help and try to break that barrier and let them know it’s okay to come forward and — and ask for the help that the Army can provide them.

CU of Capt Y then fades to WS of Capt Y out to dinner with his wife then transitions to shot of Capt Y speaking with his superior (Major). CPT Y:

Soldiers need to see that you’re human also;

 

I may be a Commander, but I’m a man, I’m a husband, I’m a father, and I’ve — I’ve had — made my fair share of mistakes and had shortcomings. At the same time, somebody was always there to help me.

CU of Capt Z speaking into camera CPT Z:

Once — once they ask for help or you — you — you get them to admit that they need help, it’s — it’s usually — it — it gets easier from there.

White text on black background: The Army Unit VO:

Help also comes from the soldier’s extended family: The Army Unit

Shot of Army Unit helping a soldiers family CPT Z:

I’ve never seen a unit come together more than when a soldier or a soldier’s family needs help.

 

MS of both captains CPT Y:

With the balance of a — a strong unit and a supportive unit, a soldier never has to worry about that.

 

And they have a confidence to understand that the unit will do all that’s possible to give that soldier all the support necessary.

CU of Capt Z speaking then transitions to group shot of Army Unit CPT Z:

Well, we have the support of our family at home, but our unit is a family. And when one of them is in trouble, we all come to their aid. And that’s how — that’s how we make sure everybody is taken care of.

CU of Capt Y speaking in camera CPT Y:

Once one soldier receives help, he’s willing to help another soldier.

 

WS of both captains CPT Z:

And — and only the Army could provide this type of help for their employees. And once they get that help, it — it builds up a pride that “Hey, I like what I’m doing. I’m working for somebody that’s going to take care of me, that’s going to take care of my family, and they’ll take care of my battle buddies if they need help.”

 

White text on black background: Even The Battles Off The Battlefield.

 

Army logo

Text: Army Strong.

VO:

Even the battles off the battlefield.

 

  Background music fades out

 

Esurance Shooting Script

Esurance

Larry: HD Holdout 

 

Video Audio
Wide shot (WS) of Larry and his wife sitting in chairs side by side. Larry’s name appears on the screen with “HD Holdout” underneath it. Background is very drab and 70’s looking.
Larry points finger directly at the camera and then sits up on the edge of his chair to begin talking directly to the camera. The wife is busy looking down using her tablet, but briefly looks up at Larry in disgust when he sits up. She then returns back to looking down using her tablet Larry:You wanna save some time? The next time you rent a DVD, don’t bother rewinding it.
Larry continues to talk using various hand gestures while his wife is still using her tablet. Larry’s wife speaks and looks at him as if he’s being ridiculous. Larry:The way I see it, it’s the next guys problem. 

Larry’s wife:

Oh Larry!

Larry disregards his wife’s comment by waving her off with his hand. Larry’s wife begins looking down using her laptop again. Larry:She thinks I’m crazy. 

Larry’s wife:

Ummm hummm

Larry continues to talk, using hand gestures as he sits back in his chair. Larry’s wife looks up at him in disbelief while placing one of her hands on her leg, laughs and then continues to use her tablet. Larry:But would a crazy person save 15% on car insurance in just 15 minutes? 

Larry’s wife:

Heeh! (sarcastic laugh)

Larry cuts his eye at his wife with a look that he knows he’s correct. VO:15 minutes for a quote is crazy. 

Esurance theme song begins to play in background.

Blue background with white text:Esurance

7 and 1/2 minutes could save you on car insurance

VO:With esurance, 7 and 1/2 minutes could save you on car insurance. 

Esurance theme song still playing in background.

Esurance text still there. Mouse arrow moves over text “7 and 1/2 minutes could save you on car insurance” and clicked. Once clicked, the text turns to an oval, light blue box with white text “insurance for the modern world”. The website and phone number appear near the bottom of the screen in white font: esurance.com | 1-800-ESURANCE Click sound of mouse. 

VO:

Welcome to the modern world.

 

Esurance theme song still playing in background.

Esurance text still there. Mouse moves over text “insurance for the modern world” and clicked. Once clicked, the text turns to white text “an Allstate company”. Website and phone number still listed near the bottom along the text, “Allstate products are not available through Esurance”. Click sound of mouse.VO:

Esurance. Backed by Allstate. Click or call.

 

Esurance theme song still playing in background.

 

AT&T Shooting Script

AT&T

Family Pricing “Closer”

 

Video Audio
Wide shot of Dad and AT&T sales lady in AT&T wireless store. Sales lady is talking to Dad. 

Cuts to close up of Dad (wearing glasses) as he nods his head. Back of sales lady head can be seen in the shot.

AT&T Sales Lady:With AT&T’s new pricing for families you get 4 lines on AT&T’s network.
Goes to close up of sales lady then close up of Mom (wearing same glasses as Dad) as she nods her head in agreement. Dad’s head can be seen also nodding vaguely in the background. Back of sales lady head can be seen in the shot. AT&T Sales Lady:Including unlimited talk, unlimited text,
Cuts to daughter (wearing same glasses and Mom & Dad) nodding her head just as her Mom and dad were doing. Back of sales lady head can be seen in the shot. AT&T Sales Lady:and 10 Gigs of data to share.
Cuts to son also wearing glasses like the rest of the family. He has a concerned look on his face. Back of sales lady head can be seen in the shot. Son: 10 Gigs? 
Cuts to wide shot of entire family as they are initially looking at the son then to sales lady for her response. The family is all standing the same and look very similar in the appearance. Shot then cuts to close up of sales lady when she begins to answer the son’s question. Customers shopping in background.  AT&T Sales Lady:10 Gigs. All for $160 a month.
Shot cuts back to full view of family as the all push their glasses up on their face in synchronization, starting with the Dad, then mom and daughter then son. Dad:You know, I think our family really needed this.
Dad looks at the entire family and they all nod in agreement. Dad:It’s really going to bring us closer together.

 

Wife:

Yep

 

Daughter:

Yep

 

Son:

Yep

 

Dad:

Yep

 

Shot cuts to view of just Dad and sales lady. Sales lady:Yep
Shot cuts back to wide view of family and sales lady. Family all nodding their heads. Dad, mom, daughter, son:Yep (at the same time)
White screen with text:AT&T’s Best-Ever Family Pricing

4 Lines

10 GB Data to Share

Unlimited Talk & Text

$160/month

 

Small disclosure text at bottom of screen

VO:Introducing out best ever family pricing. For a family of four that’s 10 gigs of data with unlimited talk and text for 160 dollars a month.
Cuts to AT&T logo with website and phone number 

Rethink Possible fades in.

 

att.com/mobilesharesavings

866.Mobility

VO:Only from AT&T

 

AT&T jingle plays in background

 

The United States Geospatial Intelligence Foundation Concept Paper

Image

The United States Geospatial Intelligence Foundation (USGIF)

USGIF is a non-profit, member based, educational foundation dedicated to promoting the geospatial intelligence (GEOINT) tradecraft and developing a stronger GEOINT Community with government, industry organizations, academia, professional organizations and individuals. USGIF’s mission is to build the community, advance the tradecraft and accelerate innovation. USGIF also hosts the largest intelligence event of the year, the GEOINT Symposium.

Focus

The focus of the brand video will show different humorous scenarios of who USGIF is not. They will be based on the negatives associated with the USGIF brand. It will make fun of the pronunciations of USGIF, the comparison to a government agency, and the confusion/familiarity of the GEOINT brand. The video will end with statements about who USGIF really is.

Issues

The GEOINT industry is a targeted group within the intelligence community. Although they are familiar with GEOINT, USGIF is not well known within the community and is often thought to be a government agency or confused with the GEOINT Symposium brand.

Audience

The USGIF audiences are organizations and individuals in industry, government and academia that work within the geospatial intelligence tradecraft. Their core function is to develop and apply geospatial intelligence to address national security challenges. The individual audience is typically white males, age 40-60 who at least has a Bachelor’s degree.  The organizational audiences are companies that provide technologies in geospatial intelligence. The government and military audiences are agencies/branches who conduct and/or use geospatial intelligence as part of their core functionality. Academia makes up the last audience. They are the colleges and universities that have programs/courses that teach and support the geospatial intelligence tradecraft.

Content Points

  • Non-profit started by 10 organizations that wanted to have a center source for training/education and sharing ideas as it pertained to a then new intelligence, geospatial intelligence (GEOINT).
  • Has provided nearly $700K in scholarships over the past 10 years and accredited 8 collegiate geospatial intelligence certificate programs.
  • Focused on building the community, advancing the tradecraft and accelerating innovation within geospatial intelligence.
  • Has some of the top organizations in geospatial intelligence as members
  • Leads the GEOINT community in support of national security

Brand

The USGIF brand is a brand that stands behind every effort it sets out to complete. This is seen in every detail of every event, training, or scholarship or award program. They understand that what they do and stand for adversely affects our nation’s safety.  USGIF is committed to building, advancing and accelerating the geospatial intelligence tradecraft in support of national security. Songbird: In the name of national security

Heritage Fellowship Church Concept Paper

Image

Heritage Fellowship Church (HFC)

Heritage Fellowship Church is a non-denominational Christian Church who is Standing on the Word of God, Seeking the Will of God, Sure in the Worship of God and Steadfast in the Work of God. Their mission includes evangelism, stewardship, education, outreach & mission, and fellowship & community.

Focus

The focus is to have a branding video that showcases the church as more than a house of worship for only African-Americans.  The video will seem as if it is marketing other services, such as tutoring, medical, and career, but ends with that those needs can be met at Heritage Fellowship Church. The video will be built around community and helping others in need through services that the church provides. The video could be placed on YouTube and promoted through the church website and Facebook page.

Issues

HFC provides many programs that focus on helping others and building relationships. The issue is that other than the members, the surrounding community has no clue about the services and programs the church offers. The church wants to help the community and provide services for more than just it’s members, but does not know how to get past people’s view that it’s a church, that they may try to push their religion or that is predominantly African-American members.

Audience

The audience is non-members who live in the community. This includes all demographics (race, sex, age etc.) HFC wants to welcome everyone who lives within 30 miles of the church. Those who have an unmet need that may include: a job, food, companionship, friendship, a home, educational need, health care, financial or emotional. The audience is unaware that HFC can help with their needs and it’s more than just a church.

Content Points

  • HFC offers programs such as tutoring, health fairs and career services that are open to the community.
  • HFC is involved in several community programs such as volunteering at local homeless shelters, providing meals to those less fortunate, and participating in the Angel Gift Tag program during the Christmas Holiday.
  • HFC is committed to serving those in need and in the community. One of the mission statements says, We recognize that we are all God’s children and we promise to embrace and care for one another as Jesus cares for us.

Brand

The Heritage Fellowship Church brand should be seen as more than just another church. It should been seen as a safe haven, resource and place of fellowship for the community. Not only as a place of worship, but also to care for anyone in need. The kind and generous acts of the church should speak to the type of religion they have and believe in way more than pushing their beliefs. Songbird: Worship in Works